Pitch Day


Pitch your project

Pitch day is Aruba Cloud's startup competition that gives you the chance to go through to the UP stage.

Every year, Aruba Cloud selects up to 3 technology startups with a truly innovative project and gives them each €50,000 of Cloud credit. The UP stage allows your startup to boost its potential and establish itself on the market with a customized corporate IT infrastructure.

Send us your project and start climbing up!


Take part in the competition

Once you have successfully completed the initial assessment of online questions, you will be invited to take part in the annual competition where you can pitch to win the prize.

Your startup will be asked to present its business plan and answer questions from Aruba Cloud's panel of judges. This helps us understand your startup's potential, as well as what your company needs in terms of IT infrastructure, so we can assess the extent to which the credit available with the UP stage can help grow your business.


Get exclusive treatment!

If your startup is a winner, you will be able to make use of the prize of €50,000 of Cloud credit immediately, valid for 24 months.

You will also receive free consultations from our Cloud experts to optimize your infrastructure and get the most out of Aruba Cloud solutions. Additionally, we will collect testimonials, and dedicate a special section to your startup within the program, raising your startup's profile as well as that of your partner through a number of PR activities organized by Aruba.


Start using Aruba Cloud


Minimum first top-up of €10