Aruba Cloud Startup

It's essential to get off on the right foot! When setting up a startup business, designing the IT infrastructure in a dynamic environment, capable of adapting to your business as it gradually develops, is a great advantage when it comes to evolving your core business.

Aruba Cloud offers startups the best technology and innovation in a Cloud environment, and has put together a three-year program to support them as they develop their business plans.

By taking part in We START you UP, your startup will have up to €50,000 of free Cloud credit, complimentary technical support and many more exclusive benefits to help you in the market.


Training Day

Knowing which path to take isn't always easy. Thanks to the training webinar and training days with our incubator partners, you can find out how to design your IT infrastructure and how to make the most of Cloud technology.



The entry-level to the extraordinary world of the Cloud. By signing up to the START stage your startup is entitled to free Cloud credit worth €3000 a year for three years, plus training, support and the ability to boost your own potential.


Pitch Day

Aruba Cloud's startup competition. Explain how the Cloud will make a real difference to your business idea and win over Aruba Cloud's panel of judges with your pitches. The best projects will be able to move on to the exclusive UP stage.


UP Stage

The stage specifically designed for the winning projects of the Pitch Day, giving your startup the chance to boost its Cloud resources and switch over to a more substantial business architecture. It offers free Cloud credit worth up to €50,000 valid for 24 months, plus advice from our cloud architects.


Are you a .CLOUD startup?

The .cloud top-level domain is one of the most popular new domain extensions. Many innovative businesses and startups have chosen this TLD to give a modern and creative spin to their online presence. If you are also using a .cloud domain to promote your startup, Aruba Cloud rewards you with a bonus credit of €1,000. Find out more about .cloud domains at

Start using Aruba Cloud


Minimum first top-up of €10